Google the equaliser

0Ross • 25th Jul 2008 • Learning • internet, search engines, web

…contrary to intuition and prior hypotheses, the use of search engines contributes to a more level playing field, in which new Web sites have a greater chance of being discovered and thus of acquiring links and popularity — as long as they are about specific topics that match the interests of users as expressed through their search queries.

That’s the egalitarian effect of search engines and it’s backed up by some pretty impressive research. Fittingly, I found it through a search engine.