Crowdsourcing

0Ross • 9th Nov 2009 • Living, Thinking • advertising, agencies, consulting, creative, crowdsourcing, new media, social media, technology

As a legacy of my work with MTM London, I am very interested in how technology can change business models. Crowdsourcing seems very in at the moment. Some of the developments I have been following include:

• Victors & Spoils – ‘the world’s first creative (ad) agency built on crowdsourcing principles
• The Tuttle Club’s model of collaborative social-media consulting (although I am unclear how they split the fees)
• 99 Designs, CrowdSPRING, Genius Rocket – crowdsourced design

All of these are Nathan Barley creative ventures. Can/does crowdsourcing work as well in other sectors? I am aware, of course, of Wikinvest and Knol, but I am not sure they are in the same category.