Posts Tagged “advertising”
Ross • 9th Nov 2009 • Living, Thinking • advertising, agencies, consulting, creative, crowdsourcing, new media, social media, technology
As a legacy of my work with MTM London, I am very interested in how technology can change business models. Crowdsourcing seems very in at the moment. Some of the developments I have been following include:
All of these are Nathan Barley creative ventures. Can/does crowdsourcing work as well in other sectors? I am aware, of course, of Wikinvest and Knol, but I am not sure they are in the same category.
Ross • 27th Aug 2009 • Learning • advertising, books, reading
Over lunch today, I read ad man James Webb Young’s A Technique for Producing Ideas, from the office’s bookshelf. It’s not really a book; it is literally a technique, spread across forty widely-spaced pages. It boils down to this: do your research, think hard about lots of combinations of possibilities, then distract yourself for a while until you have your eureka moment. That this glorified pamphlet has sold millions of copies certainly tells you a lot about advertising, but not in a good way.
Ross • 28th May 2009 • Living • advertising, books
There is more than a passing resemblance between the cover of Jo Rees’ new book Platinum and the covers of Michel Houellebecq’s and Platform. Same designer? Same model?
Ross • 18th May 2009 • Thinking • advertising, banknotes, economics, finance, money
An idle thought: apart from the vulgarity, would there be any disadvantage to allowing advertising on banknotes, and might this note help government fund printing them? Advertisements could be restricted to a small, standard area, so as nobody could be in any doubt as to them corrupting the general recognition of the note, and the frequency with which such advertisements changed may even prevent fraud, by forcing fraudsters to change their designs regularly. I know that in many places (like Scotland and Hong Kong) private banks issue notes bearing their logos – so why not go all the way?
