Fashion experts such as Eric Musgrave, who used to be editor of Drapers magazine, says the traditional tailors in Savile Row should press for protected geographical status under EU law.

He said: “You can only call a fizzy white wine champagne if it comes from the Champagne region. You can only call ham Parma ham if it comes from Parma.

“I think the boys on Savile Row should continue battling until they get their definition that ‘Savile Row Bespoke’ can only be made on Savile Row and the defined area around it.”

To that end the Savile Row Bespoke Association is launching a quality mark to distinguish its products from other companies who sell “made-to-measure” suits under the banner “Savile Row Bespoke”.

That would allow potential customers to at least know what they are buying when they pay for their hand-tailored suit.

This raises several questions for me. Firstly, is this a protectionist quest to preserve the economic rent that derives from owning some prime tailoring real estate, or a legitimate attempt to increase the level of information available to customers in the market? More practically, is there are quality difference between suits made elsewhere in the UK (or Europe) and actually on the Row that is noticeable even when all other factors (service location, fitting, etc.) is held the same?

Either way, this article is itself a good bit of PR for – Dege & Skinner and an advert for Sartoriani.