As part of my project to work through my backlog of books, I’ve recently finished The Formula by Albert-László Barabási, subtitled “The five laws behind why we succeed or fail”.
This isn’t a how-to book, it’s a why-it-works book. It’s about what separates success from mere high performance. It’s clearly written, easy to follow, and refreshingly blunt. Unlike most books in the success genre, it doesn’t offer tips or routines. Instead, it outlines five laws that, together, describe the mechanics of how and when performance translates into success.
Barabási deliberately avoids prescriptive advice—but the framework invites reflection. I won’t repeat the five laws here, as I think they are the key selling point of the book, and that doesn’t seem fair. Yet here’s how I think the five laws could translate into action:
- You need to nail the measurable stuff. But if your work is hard to measure, you must also make sure that you are investing in your network, and letting social measurement do its work. Find the people who shape reputations and stay on their radar.
- Position yourself. Don’t just be competent—be seen as the one to call. And yes, that might mean telling your story louder than feels comfortable.
- Stack visible wins. Say yes to opportunities that put you on stage. And keep your skills sharp—momentum without substance fizzles fast. Don’t just know the new trends, master them.
- Lead. Form good teams, absolutely. But step up when it’s time to speak for them. Be the person others credit when things go right.
- Play long-term. Keep going. Most people quit too soon.
Barabási’s point is simple, and slightly uncomfortable: performance matters—but recognition matters more. Managing that second part is a skill worth cultivating.